Bavaria turns green.
A few years ago, we were nothing more than an idea: bringing Greek kiwis directly from our own plantations at Mount Olympus to Germany, without middlemen, without price manipulation, without quality loss.
Today, we have reached a point where vision becomes reality:
In just four days, we delivered more than 23,000 kiwis into Bavarian retail shelves.
This is not just a number.
It is a signal.
A sign of movement, of change, of trust.
A new chapter in Bavarian retail
Today, we supply independent retailers and regional structures across the state.
What once seemed impossible – being both grower and importer – has now become a model that is beginning to shift the market.
Our kiwis can now be found in:
• Donau Ries
• Augsburg and surrounding region
• Munich and metropolitan area
• Allgäu and Alpine regions
And every week, new territories join in.
What started as a test is becoming a network.
What began as a niche is turning into a footprint that keeps expanding.
Direct from field to shelf without intermediaries
Many speak about it.
We do it.
Safetis Fruits is currently the only Greek German company with its own GLOBALGAP certified kiwi fields in Greece that delivers directly into German retail shelves without middlemen.
And that changes everything.
Because direct supply means:
• faster response times
• more stable pricing
• higher product quality
• guaranteed traceability
• partnership instead of anonymous goods
Retailers notice this and are reacting.
Retail and wholesale: same demand, same direction
While we continue to grow within independent REWE and EDEKA retail structures, interest from the wholesale sector is rising at the same time.
The reasons are clear:
The market is looking for:
• new origin
• stable supply chains
• storytelling
• transparency and identity
• fair sourcing
And that is exactly where we fit in.
Where do we go from here
The plan is simple:
• more regions
• more retailers
• more visibility
• more partnerships
And we are actively looking for new collaborators.
Anyone interested, whether:
• independent supermarket
• fruit and vegetable retailer
• farmers market
• wholesaler
• foodservice distributor
can reach out to us anytime.
This is just the beginning.
23.000 kiwis in four days is not a final headline.
It is the opening chapter.
A starting signal that shows how strong direct sourcing can be when quality, origin and speed come together.
Safetis Fruits brings Greece to Bavaria,
and Bavaria is responding with open shelves.
English 
German 
