Discover Why Greek Hayward Kiwis Are the Next Big Thing in Fresh Produce

 

Safetis Fruits GmbH  combines in-house cultivation in Central Macedonia (Pieria) with direct import to Germany.
The result: consistent quality, strong value for money, and reliable delivery programs – from the fields at the foot of Mount Olympus straight to your shelf.

 

 

Why Hayward Kiwis? A proven variety in retail

Flavour & Juiciness: Classic green flesh, fresh, balanced sweetness
Skin & Texture: Firm and transport-stable – ideal for long-distance shipping
Planning Security: Uniform sizes, clear grading, high product reliability
Reliable Sales: Performs well in wholesale, retail, fine food, and foodservice sectors

 

 

A Taste of Origin: Pieria, Central Macedonia (Greece)

At the foot of Mount Olympus, mineral-rich soils, sea air, and mountain breezes meet optimal sunlight.
This unique microclimate ensures uniform ripening, stable Brix levels, and a clean flavour profile – the foundation for consistent B2B quality.

 

 

Vertical Supply Chain – All from a Single Source

Producer → Sorting/Packaging (IFS-certified environment) → Import/Sales in Augsburg

This integrated structure keeps logistics and costs lean – with noticeably better value for money and improved margins on both sides.

Certifications: GLOBALG.A.P., QS, IFS (via partner site)

 

 

Season, Availability & Shelf Life

  • Season Window: From late October to April
  • Availability: Continuous supply from cold storage – stable quality over months
  • Programs: Weekly call-offs, mixed pallets available, dedicated German-speaking contact (based in Augsburg)

 

 

Sizes & Packaging (Industry Standard)

  • Size Range: 18–49
    • Large: 18–23
    • Standard: 25–33
    • Small (Fine Fruit): 36–49
  • Formats: Loose or custom-packed (e.g. 10 kg standard box, private label on request)
  • Product Prep: Graded per EU commercial standards, clearly labeled, fully traceable

 

 

Ripeness & Brix – What Makes the Taste

  • Harvesting: At technical ripeness to ensure freshness and transportability
  • Brix at Dispatch: Approx. 6.5–8.5 – ensures sweetness, shelf life, and ripening control in retail
  • Tasting Window: After a brief post-ripening phase (“slight give” when pressed), optimum eating quality is reached – juicy, aromatic, without becoming mushy

 

 

 

Logistics & Service – Tailored for B2B

  • Minimum Order: 2 pallets
  • Regions: Germany / Austria / Switzerland – reliable transit times
  • Planning: Demand-driven and plannable – pre-orders for peak periods (Christmas, New Year, promotional weeks) are recommended

 

 

Who Are Our Kiwis Ideal For?

  • Wholesalers & markets with walk-in and returning customers
  • Retail & discounters with standardized size requirements
  • Fine food retailers & weekly markets (especially fine fruit 36–49)
  • Foodservice: for desserts, breakfast, bowls, garnish

 

 

Sustainable Thinking – Fair Trading

We maintain direct relationships with our fields and partner sites, short decision paths, fair pricing, and full transparency.
That’s the foundation of long-term partnerships that benefit everyone involved.

 

 

 

 

Frequently Asked Questions (FAQ)

1) When does the season start?
Late October – with continuous availability until April.

2) How long can kiwis be stored?
With correct harvesting, grading, and cold storage, Hayward kiwis remain stable for several months – ideal for long-term programs.

3) Which sizes are most in demand?
In retail, mostly sizes 25–33. Fine fruit (36–49) is well-suited for weekly markets and fine food.
Large fruit (18–23) works best for premium placements.

4) What packaging options does Safetis Fruits offer?
Loose (industry standard) or packaged – e.g. 10 kg boxes or custom solutions (including private label on request).

5) How does collaboration work?
You provide size preferences, quantity window, and delivery location – we confirm availability, lead time, and pricing.
Pre-orders/contracts are available for better planning if needed.


Call to Action: Pre-Orders & Inquiries

The new Hayward season starts in late October.
Secure your preferred sizes and volumes now for your program.

Contact: info@safetisfruits.com · +49 156 7965 6806

Safetis Fruits GmbH – Direct Grower & Importer

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From our fields to your shelves with care and pride

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