Where mountains meet the sea, our story began.
After many years in Germany, Asterios Safetis returned to his homeland at the foot of Mount Olympus — driven by a vision:
To grow kiwis that carry the essence of their origin in every bite.
From that moment on, it wasn’t just our harvest that grew — but a bigger idea:
Bringing fresh, Mediterranean fruits directly to the heart of Europe. ❤️
For him, agriculture was never just a profession — it was a way to honor his homeland, his village, the mountains, and the nature that shaped him.
His guiding philosophy was simple:
“Think logically, keep evolving – and get a little better every day.”
Inspired by this mindset, we – the next generation – continued his path.
We took over the fields, planted new orchards, and built a team of passionate growers who share the same vision.
Together, we’ve grown – in land, yield, and experience.
Today, we deliver our harvest straight to the heart of Europe – without detours or middlemen – with Germany as our central hub.
Co-Founder & Head of Sales
• Sales & Customer Support
• Sales Strategies
• Market Analysis
• Controlling & Budget Planning
Co-Founder & Head of Import
Import Strategy •
Public Relations •
Corporate Strategy •
Transport Planning •
We act today with tomorrow in mind.
In the coming years, we aim to expand our fields, introduce new fruit varieties to our range, and strengthen our partnerships with selected farmers in the Pieria region.
At the same time, we’re investing in our company’s infrastructure – from modern storage solutions to an even more efficient supply chain.
We’re also expanding our sales structure in Germany to serve our customers even more directly and reliably.
This is how we ensure long-term quality, variety, and direct routes from the field to the heart of Europe.
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© 2025 Safetis Fruits GmbH
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